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Wilfred Deli

Case study

Wilfred Deli and Pantry is an outstanding artisan deli based in Richmond, North Yorkshire. They combine expert knowledge of luxury food and drink with high quality service and an endearingly quaint social space, which has seen them grow an enthusiastic following in their local area.


We were tasked to make a brand film that captured the quality and simple sophistication of their Supper Club service. This is where diners get to enjoy an intimate one table experience complete with a four-course meal, while discussing ingredients and flavours with the Wilfred Deli team.

Wilfred Deli customers enjoying the laid back atmosphere
Delicious rustic food being served at Wilfred Deli


We created a short film that focused on capturing the unique atmosphere of Wilfred Deli and their Supper Club. By showcasing their rustic ingredients and stunning dishes in a simple yet sophisticated style, accompanied by a relaxed soundtrack, customers can experience a seat at the table before they’ve even booked.


We delivered:

1x Brand film

5x Social media video clips

1x Social media campaign and copywriting launch strategy

1x Product and venue photography package

Trimble Productions filming customers chatting at Wilfred Deli
Wilfred Deli exterior signage


Following the Supper Evening, campaign launch Wilfred Deli saw a 400% increase in their social media interaction, which translated into a 300% uplift in bookings. This gave them a 500% return on investment for the campaign. 

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