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Dirt School

Case study

Dirt School is the leading mountain bike coaching centre in the UK. They came to us to help them increase bookings for their Dirt School Academy. The courses were designed for children aged 6-15 years, an area of their business they were keen to develop. 


When it comes to promotional videos, mountain biking media often focuses on the more extreme and gnarly aspects of the sport. Dirt School were keen to communicate their professional expertise to parents while still showcasing fun courses that would appeal to children.

Dirt School boy on bike
Dirt School children in a lesson


Trimble Productions developed a short film with a clear narrative drive that appealed to parents and children. The film showed pupils enjoying the variety of trails, jumps and terrains they could expect on the courses, while emphasising the educational acumen of the Academy and its coaches. 


We delivered: 

1x Brand film

11x Social media video clips

1x Behind the scenes photography package

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Following the release of our video content, Dirt School booked out their entire run of Easter courses, three months in advance. This resulted in a 26% increase in bookings as well as a substantial improvement in online engagement, attracting coverage in national industry publications.

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