THE CHALLENGE
When it comes to promotional videos, mountain biking media often focuses on the more extreme and gnarly aspects of the sport. Dirt School were keen to communicate their professional expertise to parents while still showcasing fun courses that would appeal to children.
THE SOLUTION
Trimble Productions developed a short film with a clear narrative drive that appealed to parents and children. The film showed pupils enjoying the variety of trails, jumps and terrains they could expect on the courses, while emphasising the educational acumen of the Academy and its coaches.
THE PRODUCT
We delivered:
1x Brand film
11x Social media video clips
1x Behind the scenes photography package
THE OUTCOME
Following the release of our video content, Dirt School booked out their entire run of Easter courses, three months in advance. This resulted in a 26% increase in bookings as well as a substantial improvement in online engagement, attracting coverage in national industry publications.