Vetoquinol UK 
Epilepsy Masterclass

Case study

As one of the largest providers of veterinary pharmaceuticals, Vetoquinol UK, are keen to stand out as a leader in the field in providing CPD to veterinary professionals. 
We helped them develop an entirely new format that has changed the way they interact with their client base for educational events

THE CHALLENGE

The traditional format of long, formal online webinars with PowerPoint slides have become so ubiquitous since early 2020 that standing out from their competitors was increasingly challenging

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THE SOLUTION

We devised a new format for a veterinary educational event; the Epilepsy Masterclass. The three-part live-streamed broadcast will use cutting edge technology to engage the viewer in a high-quality live broadcast. To maximise the event’s impact, we partnered with Elearning.vet to devise a structured campaign to publicise it to a network of more than 15,000 vets and nurses.

THE PRODUCT

  • 1 x high-quality video trailer

  • 1 x stills photography package

  • 3 x live-streamed masterclass style lectures 

 

The lectures were presented by European Specialist in Veterinary Neurology Fabio Stabili to give first primary care vets the tools of how to assess and manage epilepsy in dogs to the best of their abilities. They were rehearsed and pre-recorded to give a professional quality and then live-streamed to get the attention for the event.

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THE OUTCOME

Almost 600 veterinary professionals attended the Epilepsy Masterclass, with more than 30 questions from the audience being tackled in the online live question and answer session.

CLIENT TESTIMONIAL

Toby has been fantastic to work with and delivered an exceptional, high-quality piece of veterinary education on our behalf!

Felicity Holford

Product Manager Companion Animal

Vetoquinol UK