Ceva Animal Health
Feline Hypertension CPD Presentation

One hour lunch and learn presentations had been a mainstay of the sales process for Ceva Animal Health UK for many years; but the attendance and time to present to vets had become increasingly challenging.

We developed a short, innovative presentation using storytelling, video, photography and illustration that effectively captured the interest of the viewer and motivated vets to take action.

THE CHALLENGE

Feline hypertension is a core topic in the brand portfolio of Ceva Animal Health. For their territory development managers, the time available for their face-to-face presentations as well as the engagement had diminished over the last two years due.

Typical presentations would last for 45-60 minutes and had become lost amongst the mass of similar CPD offered by competitors.

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THE SOLUTION

We developed a short, innovative presentation using storytelling, video, photography and illustration that effectively captured the interest of the viewer and motivated vets to take action.

THE PROCESS

We began with a workshop, introducing the whole team to the concepts and techniques behind effective storytelling and how they can be applied to education — making for a powerful tool.


Our experienced creative team then worked to produce a storyline that emotionally engaged the viewer and communicated the most important aspect of feline hypertension. After this, we created a set of bespoke illustrations, photographs and videos to supplement the presentation visually. 

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THE DELIVERABLES

  • Our comprehensive veterinary storytelling and course design workshop

  • Storyboarding and scripting 

  • A bespoke, high-quality presentation

  • Illustrations, photography and video that communicates the subject in an effective way

  • A trailer to motivate vets and veterinary nurses to attend upcoming workshops

  • A one-day presentation delivery workshop with our experienced coaches

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