Ceva Animal Health
Feline Hypertension CPD Presentation

One hour lunch and learn presentations had been a mainstay of the sales process for Ceva Animal Health UK for many years; but the attendance and time to present to vets had become increasingly challenging.

We developed a short, innovative presentation using storytelling, video, photography and illustration that effectively captured the interest of the viewer and motivated vets to take action.

Feline hypertension is a core topic in the brand portfolio of Ceva Animal Health. For their territory development managers, the time available for their face-to-face presentations as well as the engagement had diminished over the last two years due.

Typical presentations would last for 45-60 minutes and had become lost amongst the mass of similar CPD offered by competitors.

We developed a short, innovative presentation using storytelling, video, photography and illustration that effectively captured the interest of the viewer and motivated vets to take action.

THE PROCESS

We began with a workshop, introducing the whole team to the concepts and techniques behind effective storytelling and how they can be applied to education — making for a powerful tool.

Our experienced creative team then worked to produce a storyline that emotionally engaged the viewer and communicated the most important aspect of feline hypertension. After this, we created a set of bespoke illustrations, photographs and videos to supplement the presentation visually. 

THE DELIVERABLES

• Our comprehensive veterinary storytelling and course design workshop

• Storyboarding and scripting 

• A bespoke, high-quality presentation

• Illustrations, photography and video that communicates the subject in an effective way

• A trailer to motivate vets and veterinary nurses to attend upcoming workshops

• A one-day presentation delivery workshop with our experienced coaches